Online Communications Capacity Booster

When a ministry’s staff resources are fully deployed or the online expertise you need just isn’t in-house, Silas Partners can assemble a virtual online communications team to add the capacity needed in your organization to ensure that your online communication strategies expand the reach and impact of your ministry. Depending on your specific needs, we can put together a team drawing on expertise of all four of our service areas – strategy, creative, technology and implementation – to meet your needs in:

Creative Services

• Creation of new design elements for new web pages, emails, etc. as needed

Production Services

• Manage schedule of web updates according to communication calendar that is established
• Production of all emails each month, making sure content is finalized and emails are sent according to calendar that is established
• Proofreading of content and suggested changes for adapting it to the web prior to website updates being finalized
• Incorporation of new design elements into web pages and emails
• All web updates made according to search engine optimization best practices

eCRM Database Services

(our team includes powers users of both the Convio and Kintera eCRM platforms)

• Maintenance of all necessary groups for segmentation and targeting, including building queries and creating groups based on activity
• Maintenance of various email lists including periodic purging of hard and soft bounces
• Addition of new custom fields as required by communication strategy
• Development of new registration forms and surveys with correct mapping of responses to online databases.

Basic Help Desk Support

• Help Desk Support included to help clients make basic updates
• Refresher Training provided on an as-needed basis

Project Management Services

• Ongoing project management for all Internet programs, including timeline development and scheduling
• Management of organization personnel to ensure that client deadlines are being met
• Standing weekly conference call to review project status, milestones, and action items